THANK YOU, 2016

This is short, but from the bottom of my heart.

I've spent the first couple days of this new year just reflecting (and watching football). I could not be more excited about this year or more thankful for the past year. 2016 was a year of many firsts and even a few lasts for us. It was a year of taking risks and learning along the way. More so, it was a humbling year. It was a year in which you people, all across this country, welcomed us into your lives. 

You put us on your backs and tossed us on your heads. You threw us off onto a creek bank as you jumped in to cool off. You cozied up in us by a fire on a chilly day. You even spilled a drink on us at the bar (yeah, we saw that). You made 2016 one heck of a ride! 

I still can't wrap my mind around how this thing has taken off and become Dixie Reserve so quickly. You people spend your hard-earned money on this dream of mine and I will never take that for granted. Whether you shared or liked a post, bought one shirt or filled your closet to the brim, or just now discovered us...Thank you, my friends, for being a part of our 2016. I can't wait to be a part of your 2017!

HEROES

Today was a humbling one. This morning I had the pleasure to spend some time with a very nice lady who was visiting from my hometown. She dropped by the office to purchase a few shirts for her family - a family I've known for years. I actually worked my first job as a teenager for she and her husband's small town business where they instilled within me a work ethic that I still carry with me today in my own business.

As we caught up, she proceeded to tell me over and over of how she was so proud of my business and admired the respectable man that I had become. I politely smiled and thanked her, but as I asked about her own son I felt less to be admired in my work. She told me that he is currently serving our country in the Navy and that he would be commissioned as an Officer in just a few short days. I couldn't help but to stop her.

I spent a lot of my younger years on military bases and know firsthand what it means to serve. I wanted to thank her for his service. I wanted to thank her for her family's sacrifice. Most of all, I wanted to tell her how proud I was of her son and how men and women like him are my heroes. I was humbled by her admiration of my work, because what I do every day in running a clothing company is so small when compared to the dedication of patriots and first responders of our country who serve abroad and on our home soil.

Today, when not everyone stands to salute a flag and where police can be seen as the enemy rather than the protector, I just wanted to take a moment to tip my cap. To all of those who honorably serve our country, I thank you. You are my heroes.

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WHY BOURBON?

I had asked myself that same question (WHY BOURBON?) pretty much every morning of every weekend through college...and maybe beyond. Bourbon hangovers are the worst. But these days I answer that question in a different context. If you're browsing our website and end up on the FAQ page, you will find the number one question that we are asked: Do you guys make bourbon? The answer is simple, yet complex - No, but it has certainly made us. 

Growing up in the Bluegrass state, we were raised on bourbon and horses. Bourbon is a staple condiment in any Bluegrass household. You never question the rich taste of the aged charred oak barrels, you just drink it. You either love it or grow to love it. It is often said that there are more bourbon barrels in our state than there are people. We haven’t counted, but we’re certain that it's either a fact or a statement made while under the influence of...you guessed it - bourbon.

Apart from the obvious roots of our upbringing, we see bourbon as an icon of both America and the South. In 1964, the United States Congress declared bourbon as "a distinctive product of the United States" or more romantically as America's Native Spirit. Legally, to be called ‘bourbon’ a whiskey spirit must be made on American soil (most commonly in Kentucky).

That's why bourbon is our brand. Like our beloved homeland, it is smooth, but tough. It's hard to fight it once it's in your blood. It is literally and figuratively the American spirit.

Put that American spirit on your shirt today.

MAN'S BEST FRIEND

Jake, circa 1996.

Jake, circa 1996.

This is a (true) story about a dog and a boy. If you have ever loved someone or something, I hope you'll read this.

It's probably safe to say that I've always been a dog lover, that it's just one those things I was born with...but I can't say for sure. What I can say for sure is that I know exactly when man's best friend became the truest words I've ever heard.

I was around ten years old when I convinced my parents to get me a dog. I agreed to feed him, water him, bathe him — all the things that kids promise to do when they want a pet, but have no earnest intention of actually doing. It was late fall when we went to pick him up. He was a black lab mix and my mother wasn't too fond of the choice because of an incident with a black dog when she was a child, but this was my dog. I named him Jake.

The winter had come and gone, as had Jake's puppy phase. Some dogs stay puppies forever and some just have an old sense about them, a certain maturity as though their souls have seen lifetimes of knowledge and grit. Jake's soul had been around a time or two. I like to think that in another life he might have been a Civil War general by the way he commanded himself around our neighborhood.

The following summer was one to remember. Before technology was a fixture in every child's hand, kids played outside all day. Jake and I roamed the neighborhood from dusk until dawn, just looking for adventures. I could have ridden my bike across the entire state and he would have followed, not missing a stride. Jake was my dog and I was his boy.

One afternoon we were playing in the backyard with all of the neighborhood kids, a typical summer day of running through the sprinklers and organizing ballgames where we made up the rules as we went. An intense game of wiffle ball usually assembled just after lunchtime and lasted until dinner came calling or until a fight broke out. Jake usually watched from behind home plate, going unnoticed until his moment came to fetch the occasional stray ball.

My younger sister, who couldn't have been more than three years old at the time, was no exception to being outside all day with the big kids. She typically tried to keep up with whatever we were doing and that day was not unlike any other. She was too young to swing a bat, but it didn't keep her from roaming around the yard that had been serving as our baseball field since lunch. Like most days, a dispute erupted over a pitch being a "strike" or a "ball." This typically resulted in yelling, pushing, shoving, and an occasional black eye. We were assembled around home plate and headed for the usual course of events when all of a sudden there was a piercing screech. It suspended all arguments, our threats halted in the summer air. It was like a bomb had just gone off. We ran around the yard to investigate the possible neighborhood bomb and there in front us, stood a scene unlike any other.

Standing in the middle of the street was a still truck, my young sister, and a brazen, barking Jake. In the midst of our running amok over strikes and balls, my sister wandered off from the pack of children into the street. Jake's knowing eyes had seen all of this unfold and he followed her into the busy street, protecting her like a general over his soldiers, barking to let us know that something wasn't right. My mother arrived to the scene simultaneously to discover what we too had seen as she rushed to rescue my sister. The dog that she hadn't been fond of was responsible for saving her own child. Jake won my mother over that day. He was our dog and we were his humans.

Jake and I spent many great summers together until he passed away while I was in college, but none of those summers were as memorable as that one. Many years have passed since I lost my childhood best friend and I now have a new sidekick (Crew, our goldendoodle model) who is my new best friend. But to this day, the story of how Jake saved my sister is retold annually. Some stories are like that. They grow into tall tales as time passes, but not this one. An exaggerated tall tale based on a true story couldn't have made Jake any more heroic than he was that day. That's how I know that I'm a dog person. That's why I'll always be a dog person. Thanks, Jake.

If you are a dog person, even if you're not a dog person, we have a special shirt for you. 50% of the sales from our Man's Best Friend pocket tee will be donated to one of our favorite animal shelters, Old Friends Senior Dog Sanctuary, that fosters senior dogs to live out their elder years. My old pal, Jake, lived his whole life in a loving home, but not every dog is so lucky. That's why we love this sanctuary that is a real home to senior dogs. We hope you'll think of the Jake in your life every time you wear this shirt that will help so many senior foster dogs.

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